Diploma in Digital Metrics and Analytics (CAM Foundation)



Marketing accountability, measurement and ROI have always been key topics for marketers. Digital Metrics and Analytics properly done will help marketers focus their spending on the areas of greater return. Good metrics will enable them to move from “blind” metrics to becoming more intelligent about acquisition, etention and value. The Diploma in Digital Metrics and Analytics has been developed by CAM is the only professional qualification focussing on this area.

Who is it for?

This is a qualification for anyone working in marketing who wants to have an appreciation of online research techniques to maximise marketing benefits.

What will you learn?

Upon achievement of this qualification you should be able to:

Evaluate the relevant tools and concepts used in online marketing, in order to measure and monitor their impact;
Appraise the range of methods and different approaches to gaining insight into the online landscape;
Distinguish web analytics from social media monitoring and learn how to manage both functions in the short and long term;
Understand buzz words like radio buttons, panels, VOC, usability studies, scraping and cloaking;
Discuss the essential points of managing insight and the techniques available;
Explain the current and future roles of the elements of digital campaigns and describe the links between techniques; and
Analyse the way in which key performance indicators (KPIs) are used by organisations to improve performance in the digital environment

Course Structure

(a) Web Analytics and Social Media Monitoring

Digital marketing is of ever-increasing importance to all organisations and within an environment where return on investment is of increasing importance, all activity needs to be both evaluated and measured to monitor the effectiveness of activity.

(b)Digital Marketing Essentials

This unit aims to provide candidates with the skills and knowledge necessary for digital marketing within organisations. The four sections are: Digital Tools, Planning, Implementing and Monitoring.

Teaching and assessment covers SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social media.

(c) Marketing & Consumer Behaviour (double unit)

This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.

Do you qualify?

You need to be educated to at least ‘A’ Level standard (or equivalent) and fulfil at least ONE of these criteria:

• Have a suitable competence in a marketing communications role.
• Hold any recognised UK degree or equivalent level 5 qualification.
• Have a relevant level 3 or above qualification (eg CIM Professional Certificate in Marketing, CIPR Advanced Certificate in Public Relations, etc).

Those with significant experience, but without the formal qualifications, can apply for special consideration of your circumstances. Call us and we will help you on to the right course for

If English isn’t your first language, you will also need to provide us with evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV, or the C1 level from the Common European Framework of References for Languages (CEFR).

How will you be assessed?

You’ll be assessed across the three units through a work-based assignment that will often be based on various findings and recommendations within your own company.


The fees quoted are for tuition only. In addition there are Student Registration fees payable to the CAM Foundation, along with Examination/Assignment fees and invigilation. You will need to allow approximately €500 for these. E&OE

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  • 10 Units in Stock

This product was added to our catalog on Sunday 09 October, 2011.

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