Introductory Certificate in Marketing (CIM)



The Introductory Certificate in Marketing is for all those who want to find out more about marketing – whether you’re in a job that involves
marketing or not. It answers the question: What is marketing? But it also aims to develop knowledge and skills for people who are working
to support others in basic marketing tasks.

Who is it for?

If you are completely new to marketing and have no formal qqualifications of any kind this may be your way in. This is a certificate course in marketing and can be done in six months. It can be used to progress to the Professional Certificate in Marketing, then to the Professional Diploma in Marketing and ultimately the Professional Post Graduate in Marketing and Chartered Marketer status. You can then go on to do an MA or MSC in Marketing or an MBA.

The course is ideal for:

• Those undertaking junior marketing, secretarial or administrative roles.
• People on the periphery of marketing.
• Event management assistants.
• Personal assistants.
• Non-marketers with some marketing involvement.
• Customer service assistants/ call centre employees.
• Modern apprenticeship equivalents.

What will you learn?

By the end of this qualification you should:

• Understand the function of marketing and its role in an organisation.
• Know about the seven Ps (product, price,place, promotion, people,
physical evidence and process) and how to apply the marketing mix.
• Understand more about customers and managing customer relationships.
• Be able to communicate to both internal and external customers using
a variety of different means.

Qualification content

By the end of the course you should know how to:

■ Begin to identify how marketing contributes to the success of an organisation.
■Understand the environment and the key differences in the marketing mix.
■Apply a basic knowledge of the building blocks that make up the marketing tools and identify best practice in different types of organisations.
■Demonstrate a working knowledge of the different types of customer relationships (internal and external) and how to manage them

There are two modules to study:

■ What is Marketing?
■ Understanding Customer Relationships

Do you qualify?

This is an open access qualification - NO qualifications or marketing experience are required. However, if you are working or have some business experience, this will certainly help you put your learning into context.

If English isn’t your first language, you will also need to provide us with evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV,or the C1 level from the Common European Framework of References for Languages (CEFR).

How will you be assessed?

There are two units:

The first involves a multiple choice examination.
For the second, you submit a written project made up of several brief work-based tasks.


The fees quoted are for tuition only. In addition there are Student Registration fees payable to the CIM, along with Examination/Assignment fees and invigilation. You will need to allow approximately €300 for these.

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  • 10 Units in Stock

This product was added to our catalog on Sunday 09 October, 2011.

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