Introduction to Marketing



Marketing is an essential tool for any organisation who wants to establish a presence in the business world. An effective marketing strategy allows a company to attract interest in potential customers and achieve more from existing clients. The purpose of this course is to improve the participantís marketing skills with practical advice and strategies which can be applied to many situations. This course comes with a comprehensive workbook which covers the major marketing topics needed for a successful marketing strategy in a concise and informative way.


To improve participantsí marketing skills and to optimise participantís effective advertising abilities.


  • To provide the participant with the tools necessary to attract new customers
  • To enable the participant to appear unique to potential customers
  • To familiarise the participant with various marketing methods
  • To improve the participantís direct marketing and advertising capabilities


  • How to make your business stand out from competition
  • How to attract new customers
  • How to develop referrals from existing clients
  • Effective marketing messages
  • Multiple marketing methods and free publicity
  • Direct marketing
  • Converting customer interest to action
  • Advertising
  • Appealing to a †wide spectrum of customers
  • Effective web design

Course Includes:

  • Printable Participant Handouts
  • Slideshow Presentation
  • Leader's Notes
  • Questionairs and Anylisis Sheets

Duration: Half-Day
To Full-day
Package Type: CD Rom
Licence: In House

Sample Documents:

Presentation Leader's Notes Course Handouts

Add to Cart:

  • Shipping Weight: 0.2lbs
  • 45 Units in Stock
  • Manufactured by: Griffin Training

This product was added to our catalog on Tuesday 28 October, 2008.

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