Introduction to Retail Sales (E-Learning)



Customers expect staff working in the store to be able to give appropriate and accurate information about the products and services for sale.  In a self-service store, customers simply expect you to know what items are stocked by the store and where they are displayed.

In a store that provides assisted service, however, you are expected to have a higher level of general and technical knowledge regarding the products sold in the store. This would be a reasonable expectation of staff working in a store that sells computer equipment, software, hi-fi systems or machinery.  To sell to customers you need to be clear about the level of product knowledge that your customers (and your manager) expect of you and have the skills to be able to effectively communicate this knowledge.

In this course you will learn how to:

  • Demonstrate knowledge of the use and application of relevant products and services according to store policy and legislative requirements
  • Develop product knowledge by accessing relevant sources of information
  • Determine and applying timing of customer approach
  • Idetify and apply effective sales approach
  • Convey a positve impression to arouse customer interest
  • Demonstrate knowledge of customer buying behaviour
  • Apply questioning techniques to determine customer buying motives
  • Use listening skills to determine customer requirements
  • Interpret and clarify non-verbal communication cues
  • Identify the customer by name where possible
  • Direct the customer to specific merchandise
  • Match customer needs to appropiate products and services
  • Comunicate knoledge of products features and benefits clearly to the customer
  • Describe product use and safety requirements to customers
  • Refer customers to an appropiate product specialist as required
  • Answer routine customer questions about merchandise accurately and honestly or refer to senior sales staff
  • Monitor, identify and respond appropiately to customer buying signals
  • Encourage the customer to make purchase decisions
  • Select and apply an apporpiate method of closing the sale
  • Recognise and apply opportunities for making additional sales
  • Advise customers of complementary products or services according to customer's identified need
  • Review personal sales outcomes to maximise future sales

This e-learning course is suitable for self paced learning, distance learning and blended learning. This is an online training course and uses high quality multimedia with audio to fully engage the user.


For information about corporate/group E-learning click here.

Package Type: On-line/E-learning
Duration: 6 Hour (non-stop playing time)
Extendable: Depends on individual progress.
Method: Asynchronous Self-paced
Assessment: Quizzes & Final Exam
Qualification: Certificate of Completion
Licence: In House (12 Months)

Add to Cart:

  • 100 Units in Stock
  • Manufactured by: Learn Skills

This product was added to our catalog on Saturday 28 February, 2009.

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