Diploma in Digital Marketing (CAM Foundation)



The Diploma in Digital Marketing gives you essential knowledge, the buzz words and the main trends of the online marketing arena. Find out more about Search Engine Optimisation (SEO), Pay-Per-Click (PPC),types of online advertising, e-mail marketing, viral marketing,online PR,affiliate marketing and social media. Ensure you understand digital metrics,legislation, regulation and codes of practice.

Who is it for?

Anyone working in marketing that wants to ensure they maximise opportunities in digital marketing.

You can also progress from this qualification to the CAM Diploma in Marketing Communications and you are exempt from the Marketing and
Consumer Behaviour unit.

What will you learn?

You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful campaigns. Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer-centric communications in an increasingly multichannel environment. Our qualifications will ensure that you are equipped to deal with this shift and make the most of the new business opportunities on offer.

In addition, you will study the similarities and differences covering the mix elements in traditional and digital marketing, along with issues such as relationship marketing, permission and consumer concerns around privacy, trust and security.

By the end of this qualification you should be able to:

• Appraise different planning approaches and marketing environmental factors that influence online marketing activity.
• Discuss key stages in online development using relevant business models.
• Analyse the way in which the Internet has changed the marketing mix elements and how organisations employ them creatively in the digital environment.
• Apply relevant tools and concepts to measure and monitor an annual online marketing plan.
• Understand buzz words like Search Engine Optimisation (SEO) and Pay-Per-Click (PPC).
• Explain the role of the essential elements of digital campaigns and describe the links between each technique.
• Recommend improvements to a specified digital communications campaign.

Course Structure

(a)Digital Marketing Essentials

This unit aims to provide candidates with the skills and knowledge necessary for digital marketing within organisations. The four sections are: Digital Tools, Planning, Implementing and Monitoring.

Teaching and assessment covers SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social media.

(b) Marketing & Consumer Behaviour (double unit)

This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.

(c) Digital Marketing Planning

The unit aims to provide programme members with the skills and knowledge to understand the fundamental planning concepts for an online organisation together with key factors in implementation, measurement and evaluation of successful campaigns.

Do you qualify?

You need to be educated to at least ‘A’ Level standard (or equivalent) and fulfil at least ONE of these criteria:

• Have a suitable competence in a marketing communications role.
• Hold any recognised UK degree or equivalent level 5 qualification.
• Have a relevant level 3 or above qualification (eg CIM Professional Certificate in Marketing, CIPR Advanced Certificate in Public Relations, etc).

Those with significant experience, but without the formal qualifications, can apply for special consideration of your circumstances. Call us and we will help you on to the right course for

If English isn’t your first language, you will also need to provide us with evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV, or the C1 level from the Common European Framework of References for Languages (CEFR).

How will you be assessed?

You’ll be assessed across the three units through a work-based assignment that will often be based on various findings and recommendations within your own company.


The fees quoted are for tuition only. In addition there are Student Registration fees payable to the CAM Foundation, along with Examination/Assignment fees and invigilation. You will need to allow approximately €500 for these. E&OE

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  • 10 Units in Stock

This product was added to our catalog on Sunday 09 October, 2011.

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